Flight Centre wanted to harness the power of a booking abandonment solution because they had discovered users who abandoned their booking forms were not being contacted.

SaleCycle reviewed the Flight Centre user journey and identified touchpoints to create an effective abandonment campaign. We implemented a 2-cycle abandonment solution with retargeting and personalised messaging on the checkout page.

We identified the top 10 holiday destinations and designed custom templates for users who had abandoned their flight bookings to these locations. The optimised designs had a large impact with a 33% increase in conversion volumes.

The initial success of the campaign meant that the campaign extended to further areas of the Flight Centre website with car hire and experiences.