Acknowledging the presence of abandoners from their site meant ASICS were presented with the opportunity to review their customer journey with the help of SaleCycle.
Segmented by both age and gender, ASICS now sends tailored, targeted and trendy emails, which reinforce their brand and bring customers back to complete their purchases.
The journey improvements don’t end there, as the addition of On-Site Remarketing Progress Bar campaigns mean that customers visiting the ASICS site now receive dynamic notifications which inform them how much more they need to spend to receive free delivery - in turn increasing ASICS’ conversion value.