What were the frustrations/difficulties you faced before working with SaleCycle?
Loss of shopping baskets.
What was the trigger that made you decide to establish a new approach to deal with it?
After analysing the conversion tunnel we observed a significant rate of abandonment. SaleCycle's solution won us over in terms of forecasted results, ROI, and above all, implementation, which did not require any restrictive internal intervention.
What are the objectives you are trying to achieve?
The objective was twofold, to collect qualified leads in order to enrich our database and not to lose a conversion in the process, and therefore boost our sales volume.
Which solutions have been implemented?
Remarketing of basket abandonment, by sending a summary of the flight reservation made by the user one hour after leaving the page of our site followed by a second reminder 24 hours later.