By understanding their customer’s buying behaviour, Boohoo was able to harness SaleCycle’s on-site remarketing tools and basket abandonment email cycles to maximise online sales and increase conversion rates.

Boohoo added SaleCycle’s promo codes and payment calculator tools to basket abandonment emails, providing customers with more payment options. This reinforced Boohoo’s brand identity and enhanced customer retention.

SaleCycle also implemented a delivery threshold campaign so customers would receive alerts specific to their online shopping journey. These alerts informed the customer how much more they would need to spend to activate free delivery, which increased average order value.