2021 Black Friday Ecommerce Strategy & Stats Report

We break down the Black Friday user-journey and online shopping behaviour including the week before, the event and the week after so you have the right tools to create a winning Black Friday strategy.

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Each chapter includes stats & trends by day, hour, device and sector.

• Online Traffic Trends

• Add To Cart Rates

• Cart Abandonment Statistics

• Online Sales & Most Popular Products

• Sector by Sector

• Key Takeaways

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Brad Ward

Brad Ward is the SEO & Content Manager at SaleCycle. Brad is a former magazine journalist with over 8 years experience in digital, including SEO, social media and copywriting. Brad has written thousands of articles for a range of different sectors including online gambling, travel, education, sports and ecommerce.

About The 2021 Black Friday Ecommerce Strategy & Stats Report

The data in this report is built from analysing 59,421,152 total baskets created and 487,431,401 users-sessions tracked.

The best way to forecast future Black Friday events is by looking at past events and analysing patterns within the data. In this report SaleCycle provides in-depth data and analysis and we highlight key insights. We hope this report helps you create a complete strategy for Black Friday.

This report will help you understand the online customer behaviour changes throughout Black Friday. Therefore allowing you to position your campaigns accordingly to maximise your return on investment and online sales.


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