The Perfect Responsive Email

Mobile is overtaking desktop internet usage

and has become an indispensable part of any email marketing strategy.


of email opens are on mobile devices [1]


of smartphone owners say it’s extremely important to be able to read emails on mobile devices [2]


of unique clicks are on mobile devices [3]

More than

294 billion

emails are sent and received daily [4]


delete an email if they can’t read it on their smartphone [1]

and yet


emails are not optimized for mobile [5]

Emails need to be readable on every device available to form an effective marketing strategy

Introducing the answer to your prayers

Responsive Email Design

One design that fits it all

5 Tips to achieve 100% readability


Have a simple single column layout for easy scrolling on mobile.


font size

Text must be big enough to read. No one likes to squint their eyes.


image scaling

Instead of assigning an absolute width value via a HTML attribute in the tag of an image, assign the CSS rule max-width that targets the image as a percentage relative width value like so:
img {max-width: 100%}


button sizes

“Sorry – fat fingers!” That click is your gateway to success, so make sure the people can easily tap on the button.


font color

Subtle low-contrast text may look stylish, but suffers loss of readability and response.

Responsive Design Is Not Just Limited To Emails

Experience It On Your Smartphone Or Tablet

The world’s leading brands use SaleCycle’s On-Site Remarketing and Email Remarketing technology to reconnect with consumers who abandon a purchase online.

We have created responsive email designs for more than 200 global clients.
See examples of our work at: