With the help of SaleCycle, TicketCity implemented a 2-cycle Cart Abandonment campaign which was segmented based on the type of event abandoned. The campaign includes dynamic imagery and header copy, in addition to information relevant to the customer.

Once the campaigns were optimized for the best customer experience, SaleCycle suggested testing different elements to increase performance even further. Firstly, the idle time between the abandonment and the dispatch of the campaign was reduced from 48 hours to 22 hours, and secondly, a greater level of personalization was introduced with the customer’s name added to the subject line. Both tests saw an increase in open rate and therefore the changes in idle time and subject line personalization being tested were then made permanent.

“The skilled developers at SaleCycle have been able to work around our complicated rule sets and constantly changing product catalog to build perfectly customized offers, with no additional work for our development team.”